Branding for LE JARDIN. Le Jardin, the french word which means "the garden" in English, is basically a flower shop & flower school brand. Plus, It has more business sectors like consulting service for private or corporate floral event, wedding flower and select shop, etc. Thus I didn't want the logo looks too much like feminine and floral elements.

Date: Jan 2016 / Client: Le Jardin / Role: Art Director / Tags: branding, logo design, stationery /